All my logotype lettering starts with me hand drawing it first. Which entails me sketching it out with a Pentel Twist-Erase pencil. You may ask why that specific one, well it’s pretty simple. I like how it feels when I draw with it and that helps with the flow of each stroke. I guess it’s just how this mechanical pencil is designed but really once you have the skill you can draw with any pencil. Next I ink it with my Staedtler Pigment Liner pen and then I use my HP Officejet Pro 8600 printer to scan the artwork to my computer. Which will allow me to digitize it in either Photoshop (I use most of the time) or Illustrator.
I usually work out the kerning of each logotype lettering in the digitizing process. Kerning is basically defined as “adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result”. It’s better to work out the style, feel and spacing when digitizing the artwork because it’s much easier to edit and redo on the computer than when you are drawing the artwork by hand.
So here is an example of a personal artwork that I digitized, “Grateful” Logotype Lettering.
Hand drawn logotype lettering:
Digitized logotype lettering:
Finished logotype lettering:
Working on a personal project is much different from client work. Personal projects are usually created by my emotional connection to the message behind the lettering piece. Which affects each stroke and curve of the design. Client work on the other hand is focused on who they are trying to reach, which is defined by their message and purpose of the project. So I would need to spend time with the client to discover their values, concerning the project. Which would allow me to create an effective design solution.