As a Logo design artist and brand developer I have to understand how many different industries work, what sells in that industry and what’s appealing to the audience of that industry.
For example in the banking industry you wouldn’t want to create a fluffy or bubble looking logotype lettering or design. It would need to be sharp edges, clean, bold and easy to read. So I’m constantly researching and understanding what works and what doesn’t. It’s my job to create a logo and brand identity that’s best for my client’s audience. The appeal of your audience is what matters.
Here is a look at my digitizing process after I have already sketched and refined. Enjoy!!!