My Design Process

My design process always starts with asking the client questions about their company or organization. Then brainstorming and researching the function of the design, target audience, color scheme, uniqueness and creating a memorable design. During the first conversation with customer my job to use my expertise to give a design that will be appealing to the client target audience. Sketching out placement, flow and style. Here is a general outline of my process for all projects:


The most important part of any project. Asking the client design specific questions about the project, goals and objectives is essential to the success of your project. For me to truly help you in this project I need to understand your goals, objectives and what you would like this project to accomplish.


After you completion of the questionnaire, I’ll contact you to discuss your answers and the project in detail. All this information will be used to provide a proposal.

Contract Agreement

Once the proposal has been reviewed and accepted, it’s time to sign the contract and return it along with the initial deposit. Then I will start the design process.

Research & Brainstorming

During this phase I spend focused time researching your target audience and competitors. The goal is differentiate your organization and carefully create uniqueness for your brand.

Sketching Phase

This is where I use all my research to sketch out the design direction for your project. Sketching out countless variation and iterations of different ideas.

Select & Refine

Out of all the possible directions, I select the top three and refine those even more. Always keeping the project goals and objectives in mind. Until I have the best concept for the project.

Paper to Digital

Once I have the design fully sketched out and I decided on the design that is best for the direction of the project, I refine the artwork and ink it. I scan the artwork into my computer. Then I prepare to digitally traced the artwork

Final Artwork

Once the artwork is digitally traced, I start to explore the feel. Also this where I start to implement colors while keeping the goals, research findings and target audience in mind. Everything from size, spacing and alignment are all carefully considered based on the type of application(s) the artwork will be used on.


The project is presented on a password protected page. All designs being shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — on a phone app, billboard, signage, clothing, etc.). Then it’s over to the client to consider the designs and prepare feedback based upon the goal and objective of the project.

Artwork supply

Artwork is supplied via email and/or made available for download after the final payment has been made.

Keep in mind that this is a very broad overview and a more detailed process will be provided along with a schedule that is tailored towards your specific project.

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